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Village of Rochester Hills Announces Hot Mama Store

Posted by Lisa LaGrou May 14, 2012 News

altVillage of Rochester Hills Announces Hot Mama Store Opening May 16th

The Village of Rochester Hills is pleased to announce that Hot Mama designer clothing will open its first Metro Detroit, Michigan location at The Village on May 16th, 2012. Each year Hot Mama receives hundreds of customer requests to add a Hot Mama store in cities across the United States—which affirms the founding couple’s belief that the U.S. is filled with hot mamas.

Hot Mama signed a lease to open a store the store earlier this year at The Village of Rochester Hills in Oakland County, MI. Megan and Michael were attracted to The Village’s surrounding demographics and its ability to draw Hot Mama’s core customer of fashion forward moms. This will be Hot Mama’s second Michigan store. The retailer already has a footprint in Michigan with its store at the Gaslight Village in East Grand Rapids. 

Megan and Michael have assembled a team of 300 uniquely trained employees, who are committed to the company’s core purpose of empowering moms through its merchandise, store layout, and interactions. Hot Mama and its companion website, shopmama.com, have been noted in magazines such as InStyle, Real Simple, Self, Pregnancy & Newborn, People StyleWatch, Fast Company, and Shopping Center Today. In the past few years Hot Mama won critical praise, evidenced by its selection in “Top of the Town” by Denver’s 5280 magazine, “Best of Cincinnati” by Cincinnati magazine, “Best of Grand Rapids” by Grand Rapids magazine, and “Best of the Twin Cities” by Minnesota Monthly magazine.

Hot Mama was created to be an upscale boutique that is a fashion resource for moms by offering contemporary designer clothing and premium denim that fits a mom’s age and lifestyle.  In describing why she opened Hot Mama, Megan Tamte explains, “I need clothes that are quick and easy to wear that can take me from a board meeting, to my son’s baseball game, to a date night with my husband.  I’ve learned over the years how important it is for me to take care of myself physically, mentally, and spiritually so I can be the best mom I can be.” 

Within its “mom” niche, Hot Mama focuses primarily on a customer who wants to stay current in fashion, parenting, and lifestyle.  Michael Tamte estimates the domestic “designer mom” apparel market to be worth over $15 billion a year, comprising of hip moms between the ages of 25 to 50.  In a recent survey, Hot Mama found that half of its customers were in their thirties while 40% were forty years old or older. With a typical store’s average footprint of 2,500 square feet, Hot Mama can add multiple locations within a metropolitan area to provide more convenience to busy moms and a less overwhelming shopping experience.

Hot Mama’s sales have more than doubled in the past two years. With surging sales Hot Mama continues to be in expansionary mode. In 2012 the company plans to open eight stores, all from operational cash flow.  Besides its current stores in Minnesota, Illinois, Colorado, Oregon, Ohio, Michigan, Wisconsin, and North Dakota, the company recently signed leases to open stores in Kansas City, St. Louis, Indianapolis, and two more stores in Cincinnati.

About the Village of Rochester Hills
The Village of Rochester Hills brings fashion, dining and ambiance together to create Rochester Hills’ very own downtown. From Parisian to Whole Foods Market and fifty more shops and eateries, there is something for everyone. With parking available in front of your favorite store, shopping The Village is easy and convenient. Open Monday through Saturday from 10 a.m.-9 p.m. and Sundays from noon-6 p.m. Visit http://www.thevorh.com/ or http://www.facebook.com/thevorh for more information.

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